Marketing Strategies Targeted to Potential Employers

Course Code: REL-IDD-0-MSTPE

Hours: 0.75

Type: Online Course

Content Expiration Date: 12/31/2028

Learning Objectives:
Explain how to use marketing tools to highlight the strengths and interests of job seekers.
Identify communication strategies to build relationships with employers.
Describe how to target specific employers for meaningful opportunities.

Outline:

Section 1: Creating Effective Marketing Messages

Introduction

Using Marketing in Job Development

Marketing Tools to Engage With Employers

Case Study

Review

Key Takeaways

Section 2: Communication Strategies for Engaging Employers

Understanding Employer Needs and Concerns

Knowledge Check

Strategies for Communicating With Employers

Key Takeaways

Section 3: Conclusion

Course Summary

Course Contributors

Resources

References

Editor: Katy Kunst, MBA, QIDP

Katy Kunst received her Bachelor of Arts in Psychology from the University of North Carolina at Chapel Hill, and her Master of Business Administration from Elon University. She has 15 years of experience serving people with intellectual and developmental disabilities and their supporters, including roles as direct support professional, program director, and training facilitator. She has created and facilitated training on topics including non-violent crisis interventions, person-centered planning, cultural competence, quality service delivery, regulatory compliance, and a variety of topics related to IDD services.

Subject Matter Expert: David Morstad, M.Ed.

David Morstad has a long career in the IDD field. He has served as a Corporate Director of Training, VP/Communications, and Executive Director and Senior Fellow of the Bethesda Institute. He is a Fellow of the American Association on Intellectual and Developmental Disabilities and a sought-after writer and speaker on issues of leadership in the disability field.

Target Audience:
The target audience for this course is: Direct Support Professionals (DSP); in the following settings: Intellectual Developmental Disabiilties: Home and Community-Based Services, Intellectual Developmental Disabilities: Agency, Intellectual Developmental Disabilities: Family Living Homes, Intellectual Developmental Disabilities: Intermediate Care Facilities (ICF/IID), Intellectual Developmental Disabilities: Residential Services, Intellectual Developmental Disabilities: Residential Supported Living Services.

Relias Learning will be transparent in disclosing if any commercial support, sponsorship or co-providership is present prior to the learner completing the course.

Relias Learning has a grievance policy in place to facilitate reports of dissatisfaction. Relias Learning will make every effort to resolve each grievance in a mutually satisfactory manner. In order to report a complaint or grievance please contact Relias Learning at support@reliaslearning.com.

Course Delivery Method and Format
Asynchronous Distance Learning with interactivity which includes quizzes with questions/answers, and posttests.